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Management & Leadership · Updated Aug 2026

Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

JVS 2.0.0-phase4b
AI Exposure
61/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
55/100
Moderate

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence79/100
Task coverage85%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.Medium
73
Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.High
69
Manage sales team, including setting goals, providing incentives, and evaluating employee performance.Medium
72
Contact organizations to explain services and facilities offered.Medium
74
Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.Medium
57
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.High
58
Train and direct workers engaged in developing and producing advertisements.Medium
73
Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.Medium
72
Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.Medium
73
Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.Medium
73
Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.Medium
73
Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.Medium
63
Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.Medium
61
Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.Medium
34
Represent company at trade association meetings to promote products.Medium
74
Plan and execute advertising policies and strategies for organizations.Medium
25
Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.Medium
24
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Contact organizations to explain services and facilities offered.74
  2. Represent company at trade association meetings to promote products.74
  3. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.73
  4. Train and direct workers engaged in developing and producing advertisements.73
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Plan and execute advertising policies and strategies for organizations.01
  2. Assemble and communicate with a strong, diverse coalition of organizations or public figures, securing their cooperation, support, and action, to further campaign goals.02
  3. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.03
  4. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.04
  5. Manage sales team, including setting goals, providing incentives, and evaluating employee performance.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency78
Physical dependency27
Adoption pressure55
Labour-market resilience58
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence79/100
CalculatedAug 21, 2026
Read methodology →