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Sales · Updated Aug 2026

Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.

JVS 2.0.0-phase4b
AI Exposure
69/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
58/100
Moderate

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence83/100
Task coverage87%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Maintain assigned account bases while developing new accounts.High
73
Process all correspondence and paperwork related to accounts.High
74
Provide clients with estimates of the costs of advertising products or services.High
71
Locate and contact potential clients to offer advertising services.High
72
Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.High
70
Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.High
69
Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.High
72
Recommend appropriate sizes and formats for advertising, depending on medium used.High
72
Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.High
70
Deliver advertising or illustration proofs to customers for approval.High
72
Draw up contracts for advertising work, and collect payments due.High
73
Gather all relevant material for bid processes, and coordinate bidding and contract approval.High
73
Identify new advertising markets, and propose products to serve them.Medium
74
Determine advertising medium to be used, and prepare sample advertisements within the selected medium for presentation to customers.High
59
Consult with company officials, sales departments, and advertising agencies to develop promotional plans.Medium
72
Inform customers of available options for advertisement artwork, and provide samples.High
41
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Process all correspondence and paperwork related to accounts.74
  2. Identify new advertising markets, and propose products to serve them.74
  3. Maintain assigned account bases while developing new accounts.73
  4. Draw up contracts for advertising work, and collect payments due.73
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Inform customers of available options for advertisement artwork, and provide samples.01
  2. Maintain assigned account bases while developing new accounts.02
  3. Process all correspondence and paperwork related to accounts.03
  4. Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.04
  5. Recommend appropriate sizes and formats for advertising, depending on medium used.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency62
Physical dependency36
Adoption pressure48
Labour-market resilience61
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence83/100
CalculatedAug 21, 2026
Read methodology →