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Business & Finance · Updated Aug 2026

Market Research Analysts and Marketing Specialists

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

JVS 2.0.0-phase4b
AI Exposure
72/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
65/100
High

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence83/100
Task coverage85%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.High
76
Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.High
75
Prepare reports of findings, illustrating data graphically and translating complex findings into written text.High
75
Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.High
75
Measure the effectiveness of marketing, advertising, and communications programs and strategies.High
76
Forecast and track marketing and sales trends, analyzing collected data.Medium
76
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.Medium
76
Seek and provide information to help companies determine their position in the marketplace.Medium
75
Monitor industry statistics and follow trends in trade literature.Medium
41
Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.Medium
69
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.76
  2. Measure the effectiveness of marketing, advertising, and communications programs and strategies.76
  3. Forecast and track marketing and sales trends, analyzing collected data.76
  4. Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.76
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Monitor industry statistics and follow trends in trade literature.01
  2. Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.02
  3. Prepare reports of findings, illustrating data graphically and translating complex findings into written text.03
  4. Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.04
  5. Measure the effectiveness of marketing, advertising, and communications programs and strategies.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency66
Physical dependency14
Adoption pressure65
Labour-market resilience53
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence83/100
CalculatedAug 21, 2026
Read methodology →