Business & Finance · Updated Aug 2026

Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

JVS 2.0.0-phase4b
AI Exposure
72/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
64/100
High

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence83/100
Task coverage86%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Deliver e-mail confirmation of completed transactions and shipment.High
75
Create, manage, or automate orders or invoices, using order management or invoicing software.High
74
Fill customer orders by packaging sold items and documentation for direct shipping or by transferring orders to manufacturers or third-party distributors.High
70
Receive and process payments from customers, using electronic transaction services.High
63
Calculate purchase subtotals, taxes, and shipping costs for submission to customers.High
72
Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.High
60
Purchase new or used items from online or physical sources for resale via retail or auction Web site.High
75
Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.High
75
Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.High
73
Order or purchase merchandise to maintain optimal inventory levels.High
75
Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.High
73
Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.High
74
Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.High
74
Cancel orders based on customer requests or inventory or delivery problems.High
63
Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.Medium
75
Transfer digital media, such as music, video, or software, to customers via the Internet.Medium
74
Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.Medium
73
Design customer interface of online storefront, using web programming or e-commerce software.High
76
Determine location for product listings to maximize exposure to online traffic.Medium
74
Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.Medium
75
Initiate online auctions through auction hosting sites or auction management software.Medium
74
Collaborate with search engine shopping specialists to place marketing content in desired online locations.Medium
75
Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.Medium
76
Integrate online retailing strategy with physical or catalogue retailing operations.Medium
75
Disclose merchant information and terms and policies of transactions in online or offline materials.Medium
75
Participate in online forums or conferences to stay abreast of online retailing trends, techniques, or security threats.Medium
75
Investigate sources, such as auctions, estate sales, liquidators, wholesalers, or trade shows for new items, used items, or collectibles.Medium
75
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Design customer interface of online storefront, using web programming or e-commerce software.76
  2. Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.76
  3. Deliver e-mail confirmation of completed transactions and shipment.75
  4. Purchase new or used items from online or physical sources for resale via retail or auction Web site.75
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Deliver e-mail confirmation of completed transactions and shipment.01
  2. Create, manage, or automate orders or invoices, using order management or invoicing software.02
  3. Purchase new or used items from online or physical sources for resale via retail or auction Web site.03
  4. Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.04
  5. Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

See all rankings →
Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency65
Physical dependency26
Adoption pressure66
Labour-market resilience55
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence83/100
CalculatedAug 21, 2026
Read methodology →