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Creative & Media · Updated Aug 2026

Producers and Directors

Produce or direct stage, television, radio, video, or film productions for entertainment, information, or instruction. Responsible for creative decisions, such as interpretation of script, choice of actors or guests, set design, sound, special effects, and choreography.

JVS 2.0.0-phase4b
AI Exposure
63/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
52/100
Moderate

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence82/100
Task coverage87%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Research production topics using the internet, video archives, and other informational sources.High
72
Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.High
74
Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.High
74
Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.Medium
74
Perform management activities, such as budgeting, scheduling, planning, and marketing.Medium
71
Write and edit news stories from information collected by reporters and other sources.Medium
73
Study and research scripts to determine how they should be directed.High
73
Compose and edit scripts or provide screenwriters with story outlines from which scripts can be written.Medium
73
Identify and approve equipment and elements required for productions, such as scenery, lights, props, costumes, choreography, and music.Medium
72
Supervise and coordinate the work of camera, lighting, design, and sound crew members.High
71
Compile scripts, program notes, and other material related to productions.Medium
74
Review film daily to check on work in progress and to plan for future filming.Medium
73
Confer with technical directors, managers, crew members, and writers to discuss details of production, such as photography, script, music, sets, and costumes.High
73
Consult with writers, producers, or actors about script changes or "workshop" scripts, through rehearsal with writers and actors to create final drafts.Medium
74
Choose settings and locations for films and determine how scenes will be shot in these settings.Medium
73
Conduct meetings with staff to discuss production progress and to ensure production objectives are attained.Medium
58
Resolve personnel problems that arise during the production process by acting as liaisons between dissenting parties when necessary.Medium
73
Negotiate with parties, including independent producers and the distributors and broadcasters who will be handling completed productions.Medium
56
Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.High
25
Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.High
24
Cut and edit film or tape to integrate component parts into desired sequences.Medium
18
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.74
  2. Direct live broadcasts, films and recordings, or non-broadcast programming for public entertainment or education.74
  3. Establish pace of programs and sequences of scenes according to time requirements and cast and set accessibility.74
  4. Compile scripts, program notes, and other material related to productions.74
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Cut and edit film or tape to integrate component parts into desired sequences.01
  2. Plan details such as framing, composition, camera movement, sound, and actor movement for each shot or scene.02
  3. Communicate to actors the approach, characterization, and movement needed for each scene in such a way that rehearsals and takes are minimized.03
  4. Research production topics using the internet, video archives, and other informational sources.04
  5. Review film, recordings, or rehearsals to ensure conformance to production and broadcast standards.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency79
Physical dependency36
Adoption pressure52
Labour-market resilience61
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence82/100
CalculatedAug 21, 2026
Read methodology →