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Creative & Media · Updated Aug 2026

Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

JVS 2.0.0-phase4b
AI Exposure
72/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
60/100
High

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence83/100
Task coverage86%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Post and update content on the company's Web site and social media outlets.High
74
Respond to requests for information from the media or designate an appropriate spokesperson or information source.High
74
Write press releases or other media communications to promote clients.High
72
Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.High
73
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.High
74
Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.High
72
Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.Medium
74
Coach client representatives in effective communication with the public or with employees.High
72
Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.High
63
Develop plans or materials to communicate organizational activities that are beneficial to the environment, public safety, or other important social issues.Medium
73
Confer with production or support personnel to produce or coordinate production of advertisements or promotions.Medium
72
Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.Medium
61
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Post and update content on the company's Web site and social media outlets.74
  2. Respond to requests for information from the media or designate an appropriate spokesperson or information source.74
  3. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.74
  4. Prepare or edit organizational publications, such as employee newsletters or stockholders' reports, for internal or external audiences.74
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Post and update content on the company's Web site and social media outlets.01
  2. Respond to requests for information from the media or designate an appropriate spokesperson or information source.02
  3. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility.03
  4. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.04
  5. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency73
Physical dependency22
Adoption pressure52
Labour-market resilience58
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence83/100
CalculatedAug 21, 2026
Read methodology →