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Business & Finance · Updated Aug 2026

Search Marketing Strategists

Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

JVS 2.0.0-phase4b
AI Exposure
72/100
High

How much of this occupation’s work can be materially affected by current AI systems.

Replacement Risk
71/100
High

How likely exposure is to translate into reduced human demand.

Includes provisional estimates for AI adoption pressure and labour-market resilience. How this is measured

Evidence quality
Confidence83/100
Task coverage86%

Confidence reflects task coverage, mapping and capability-evidence quality, and how much of the score rests on provisional inputs.

Task-level evidence

What is driving the score?

Occupation scores are built from the task mix—not a single prediction about a job title.

JVS 2.0.0-phase4b
TaskImportanceAI impactExposure
Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.High
81
Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.High
79
Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.High
81
Participate in the development or implementation of online marketing strategy.High
80
Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.High
79
Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.Medium
81
Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A/B or multivariate methods.Medium
81
Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.High
82
Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.High
79
Conduct market research analysis to identify search query trends, real-time search and news media activity, popular social media topics, electronic commerce trends, market opportunities, or competitor performance.Medium
79
Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.High
79
Manage tracking and reporting of search-related activities and provide analyses to marketing executives.High
48
Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.Medium
62
Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).Medium
82
Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.Medium
82
Collaborate with Web, multimedia, or art design staffs to create multimedia Web sites or other internet content that conforms to brand and company visual format.Medium
73
Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.Medium
80
Keep abreast of government regulations and emerging Web technology to ensure regulatory compliance by reviewing current literature, talking with colleagues, participating in educational programs, attending meetings or workshops, or participating in professional organizations or conferences.Medium
80
Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.Medium
70
Implement online customer service processes to ensure positive and consistent user experiences.Medium
63
Develop transactional Web applications, using Web programming software and knowledge of programming languages, such as hypertext markup language (HTML) and extensible markup language (XML).Medium
78
Execute or manage social media campaigns to inform search marketing tactics.Medium
41
Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.Medium
80
Coordinate sales or other promotional strategies with merchandising, operations, or inventory control staff to ensure product catalogs are current, accurate, and organized for best findability against user intent.Medium
68
Propose online or multiple-sales-channel campaigns to marketing executives.Medium
21
Execute or manage banner, video, or other non-text link ad campaigns.Medium
26
Most exposed

Where AI can do more

Routine, digitized, and highly repeatable tasks face the greatest pressure.

  1. Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.82
  2. Optimize shopping cart experience or Web site conversion rates against Key Performance Indicators (KPIs).82
  3. Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.82
  4. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.81
Hardest to automate

Where people still matter

These tasks score lowest on automation feasibility—physical presence, judgement, accountability and real-world variability all resist end-to-end automation.

  1. Propose online or multiple-sales-channel campaigns to marketing executives.01
  2. Execute or manage banner, video, or other non-text link ad campaigns.02
  3. Execute or manage social media campaigns to inform search marketing tactics.03
  4. Manage tracking and reporting of search-related activities and provide analyses to marketing executives.04
  5. Collaborate with other marketing staff to integrate and complement marketing strategies across multiple sales channels.05
Where else this work leads

Related occupations

Occupations O*NET links to this one. Relatedness reflects shared work, not a claim that these roles are safer.

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Beyond AI capability

Adoption and labour-market outlook

Structural factors are kept separate from raw capability so you can see what actually resists automation. Adoption pressure and labour-market resilience are still provisional models—25% of this occupation’s replacement-risk weight rests on them.

Human dependency50
Physical dependency17
Adoption pressure63
Labour-market resilience46
Methodology & sources

O*NET 30.3 occupational data interpreted through the JobsVsAI capability, automation and structural-constraint models.

Confidence83/100
CalculatedAug 21, 2026
Read methodology →